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- The Drift: Why Small Businesses Fail and How ...
The Drift: Why Small Businesses Fail and How to See It Coming
ISK 4409
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- ** #1 INTERNATIONAL BESTSELLER **Most small businesses don't fail with a bang. They drift.Revenue holds steady while profit quietly erodes. The owner works harder but feels less in control. The team grows but accountability fades. The business looks fine from the outside, but inside, something has shifted.Aynsley Damery has spent over twenty years working inside small businesses across seventeen countries, diagnosing the patterns that cause them to lose their way. In The Drift, he identifies seven hidden forces that quietly pull businesses off course, and shows you how to spot them before it's too late.This isn't another book about growth hacking or hustle culture. It's a diagnostic framework built from real businesses, real numbers, and real failure: the kind that no one talks about until it's too late.Inside you'll discover:Why most business failure is slow, invisible, and entirely preventableThe 7 Key Numbers that reveal the truth behind the storyHow the CLEAR methodology turns accountants into the advisors their clients actually needWhy the businesses that survive aren't the ones that work harder, they're the ones that see clearlyWhether you're a business owner who senses something is off, or an accountant ready to move beyond compliance into advisory that actually transforms, The Drift gives you the framework to see what others miss.Aynsley doesn't just write about small business failure. He's spent over twenty years inside it, diagnosing it, and building the frameworks that fix it. This is the real thing. Daniel PriestleyThis might just be the book that saves the profession. Graeme TennickI wish I'd had this book a decade ago. Liz Farr, CPAEvery copy makes a differenceEvery copy of The Drift sold helps a family in need escape poverty by providing a small loan to start a business through our partnership with B1G1 and Opportunity International.A book about why businesses fail, helping families build one.Better Business Better Life Better World®
| Publisher | Clarity Business Press |
| Publication date | 8 May 2026 |
| Language | English |
| Print length | 242 pages |
| ISBN-10 | 1067676902 |
| ISBN-13 | 978-1067676902 |
| Item weight | 327 g |
| Dimensions | 15.24 x 1.55 x 22.86 cm |
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The Drift: Why Small Businesses Fail and How to See It Coming
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ISK 4409
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