A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons [Hardcover] Pacult, F. Paul
88% of respondents would recommend this to a friend
ISK 10083
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A business book that goes down easy, A Double Scotch tells the story of the world’s favorite whiskies.
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What Stands Out
Upplýsingar um vöru
| Publishers | john wiley & sons inc |
| Date of publication | January 1, 2005 |
| Prints | 1. |
| Language | English |
| ISBN-10 | 0471662712 |
| ISBN-13 | 978-0471662716 |
| Dimensions | 16 x 2.54 x 24.13 cm |
Who Should Buy?
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Whisky Enthusiasts
Those who appreciate whisky's history will find detailed insights into Chivas Regal and The Glenlivet's evolutions.
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Industry Professionals
Bartenders and marketers can benefit from the detailed analysis of branding strategies and global market success.
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Cultural Researchers
Scholars studying the impact of branding on culture will find valuable case studies within this compelling narrative.
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Casual Readers
Those looking for light reading may find this detailed whisky history book overly dense and technical.
VÖRULÝSING
A Double Scotch: How Chivas Regal and The Glenlivet Became Global Icons [Hardcover] Pacult, F. Paul
Spurningar og svör viðskiptavina
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spurningu:
What are the main brands featured in this book?
svara: The main brands featured are Chivas Regal and The Glenlivet. -
spurningu:
Is this book suitable for someone not familiar with Scotch whisky?
svara: Yes, it's written in an engaging style that makes it accessible for all readers. -
spurningu:
What type of book is A Double Scotch?
svara: It is a business book that narrates the success stories of iconic Scotch whisky brands.
İngilizce Baskı F. Paul Pacult Format: Ciltli Kapak Editorial Review
Customer Reviews & Ratings
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5 stjarna
100%
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0%
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3 stjarna
0%
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2 stjarna
0%
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1 stjarna
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Umsögn um þessa vöru
Deildu áliti þínu með öðrum viðskiptavinum
Kostir
- Engaging storytelling
- Rich historical insights
- Well-researched content
- Appealing to whiskey lovers
- Beautiful hardcover edition
Gallar
- Some topics may feel brief.
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ISK 10083
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Eiginleikar og kostir
- Discover the intertwined success stories of Chivas Regal and The Glenlivet.
- Learn about the world’s most popular prestige blended Scotch.
- Uncover the history behind the top-selling single-malt Scotch in America.
- Explore the remarkable journey of families who built these iconic brands.
- Immerse yourself in an engaging narrative that combines business and heritage.
- Experience the unparalleled quality that makes these whiskies global icons.
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