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- ブランディング1年目の教科書 売れる価値のつくり方...
ブランディング1年目の教科書 売れる価値のつくり方
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- 「AI時代、ブランドの重要性は間違いなく上がる。新しい時代の超実践的必読書！」早稲田大学ビジネススクール教授・経営学者 入山章栄氏 推薦「売れる価値」は６つの要素で作れる⁉アップル、ブラックニッカ、雪見だいふく……実際の事例をもとに超具体的に解説！「品質がいい商品なのに、行き届いたサービスなのに、売れない」そんなことはありませんか？もしかすると、お客さんに商品の魅力が十分に届いていないのかもしれません。こういうときこそブランディングの出番です！ブランドをつくって商品の魅力が伝わる取り組みをしましょう。でも、ブランドを一から構築するには、商品の魅力やターゲットなど複雑な要素を考えていく必要があり、難しそうに感じられるかもしれません。本書では、「クロスピラミッド」を使って説明するたった６つのステップをふむことで、初心者でもかんたんにブランドを構築することができます。「買い手の気持ち」と「売り手の商品」を6つの要素で結びつけるクロスピラミッドを活用して、コンセプトを整理し、あなたの想いが届くブランドを構築しましょう！さらに、iPodをはじめとしたアップル製品、雪見だいふく、ブラックニッカ、など実際の事例をまじえ、超具体的に解説しているので、ほかの成功したブランドを参考にしながら進めていくことができます。初めてブランドをつくろうとしている方、これから事業を始めようとしている方、基礎からブランディングを学びたい方にもおススメの一冊です。【目次】第1章 〝ブランド〟にはどんな力がある？第2章 買い手の気持ちをイメージしよう第3章 あなたの商品を見つめよう第4章 商品の価値をつくろう第5章 転ばぬ先の杖・市場調査のしかた番外編 クロスピラミッドを活用した３つの物語
| Publisher | 総合法令出版 |
| Publication date | May 12, 2026 |
| Language | Japanese |
| Print length | 240 pages |
| ISBN-10 | 4868380443 |
| ISBN-13 | 978-4868380443 |
| Item Weight | 240 g |
| Dimensions | 5.04 x 7.4 x 0.98 inches (12.8 x 18.8 x 2.5 cm) |
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