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Heineken in Africa: A Multinational Unleashed
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Heineken in Africa: A Multinational Unleashed
Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament.
Heineken in Africa: A Multinational Unleashed
Vara #: 22420993

Heineken in Africa: A Multinational Unleashed

Vara #: 22420993

ISK 5920

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Pantaðu núna og fáðu það í kringum Þriðjudagur, Júlí 28
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Heineken in Africa caused a political and media furor on publication in The Netherlands, and was debated in their Parliament.
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What Stands Out

Cultural Adaptation
Heineken tailors its marketing and products to resonate with diverse African cultures, enhancing brand affinity and consumer loyalty across the continent.
Sustainability Practices
Committed to sustainability, Heineken implements eco-friendly brewing techniques, reducing environmental impact while promoting social responsibility in local communities.
Local Partnerships
Heineken collaborates with local businesses, boosting economic development, ensuring market relevance, and creating a robust distribution network across various African regions.

Upplýsingar um vöru

Shop Heineken in Africa: A Multinational Unleashed online at a best price in Iceland. B07VLHPXQ3
Publisher Hurst
Publication date September 1, 2019
Edition Translation
Language English
Print length 256 pages
ISBN-10 1849049025
ISBN-13 978-1849049023
Item Weight 1.25 pounds (570 grams)
Dimensions 8.6 x 1.3 x 5.4 inches (21.8 x 3.3 x 13.7 cm)
Country of OriginThis item will be imported from US
Date First AvailableJuly 22, 2022
What is in the boxHeineken in Africa: A... For more details, please check description/product details

Who Should Buy?

Suitable For
  • Business Students

    Ideal for students studying international business and marketing strategies through real-case analyses of multinational companies.

  • Industry Professionals

    Beneficial for professionals in the beverage industry looking to understand market expansion and challenges in Africa.

  • Marketing Enthusiasts

    Great for individuals interested in marketing strategies of major brands and their adaptations to local markets.

Not Suitable For
  • Casual Readers

    Not suitable for casual readers seeking light entertainment instead of in-depth business analysis and case studies.

VÖRULÝSING

Heineken in Africa: A Multinational Unleashed

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Spurningar og svör viðskiptavina

  • spurningu: What are some claims made about Heineken's impact in Africa?

    svara: Heineken claims to boost economic development in Africa, but evidence suggests otherwise.
  • spurningu: What major issues are revealed in the book?

    svara: The book uncovers tax avoidance, human rights violations, and corruption linked to Heineken's operations.
  • spurningu: Why is this book important?

    svara: It serves as a vital exposé of the consequences of multinational companies pursuing profits in the developing world.

Globalization Editorial Review

Engar ritstjórnarumsagnir fundust

Customer Reviews & Ratings

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Umsögn um þessa vöru

Deildu áliti þínu með öðrum viðskiptavinum

Kostir

  • Engaging storytelling
  • Rich cultural insights
  • Well-researched content
  • High-quality visuals
  • Appeals to diverse audiences

Gallar

  • Some sections may feel a bit lengthy.

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Mikilvægar upplýsingar

  • Takmarkanir: Fyrir vörur sem eru sendar á alþjóðavettvangi, vinsamlegast hafðu í huga að framleiðendaábyrgð gæti ekki verið gild; þjónustuvalkostir framleiðanda eru hugsanlega ekki tiltækir; vöruhandbækur, leiðbeiningar og öryggisviðvaranir gætu ekki verið á tungumálum áfangalands; Vörurnar (og meðfylgjandi efni) gætu ekki vera hannaðar í samræmi við staðla, forskriftir og merkingarkröfur ákvörðunarlands; og vörurnar eru hugsanlega ekki í samræmi við spennu áfangastaðarlands og annarra rafstaðla (þarf að nota millistykki eða breytir ef við á). Viðtakandi ber ábyrgð á því að hægt sé að flytja vöruna inn á löglegan hátt til ákvörðunarlands. Þegar pantað er frá Ubuy eða samstarfsfélögum þess er viðtakandinn skráningaraðili og verður að fara að öllum lögum og reglum ákvörðunarlands.
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ISK 5920

Pantaðu núna og fáðu það í kringum Þriðjudagur, Júlí 28

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Eiginleikar og kostir

  • Heineken's profits in Africa exceed the global average by nearly 50%.
  • Expenses for beer in Africa often surpass those in Europe.
  • Investigative journalist Olivier van Beemen unveils Heineken's minimal benefit to Africa.
  • The book reveals serious issues like tax avoidance, human rights violations, and corruption.
  • It documents competition struggles faced by local brewers against the global giant.
  • A crucial exposé highlighting the negative impacts of multinational corporations in developing regions.

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