Ulta Beauty is a beauty retailer in the United States that offers more than 25,000 products from over 500 beauty brands. Ulta provides products for hair care, skincare, fragrance, nails, tools, and makeup at an affordable price point.
Founded in 1990 as Ulta Salon, Cosmetics & Fragrance, Inc.
In 2007, former CEO Lyn Kirby transformed Ulta from a salon-based business model to a more traditional retail model, with beauty products as the core focus.
In 2008, Ulta went public and now has more than 1,200 stores across 50 states in the US.
In 2020, Ulta announced a partnership with Target, which includes opening Ulta mini-stores inside Target stores across the US.
Sephora is a beauty retailer that offers high-end makeup, skincare, fragrance, haircare, and beauty tools. Sephora has a wider selection of luxury and high-end beauty brands compared to Ulta but at a higher price point.
MAC Cosmetics offers professional-grade makeup products targeting makeup artists, but their products are also popular among non-professionals. Their products are at a high price point compared to Ulta.
Nordstrom is a department store that offers beauty products from luxury brands, makeup, skincare, and perfume. Nordstrom's beauty section also includes a range of high-end and exclusive beauty brands.
Ulta offers a range of makeup products that cater to different needs, including face makeup, eye makeup, lip makeup, and makeup tools. Their makeup products include both drugstore and high-end makeup brands.
Ulta offers a range of skincare products, including cleansers, moisturizers, facial masks, serums, and treatments. They carry both drugstore and high-end skincare brands.
Ulta offers a range of hair care products that cater to different needs, including shampoos, conditioners, styling tools, hair color, and hair treatments. Their hair care products include both drugstore and high-end hair care brands.
Ulta offers a range of fragrance products for both men and women, including designer perfumes, colognes, body sprays, and gift sets.
Ulta offers a range of nail care products, including nail polish, nail art, nail tools, and treatments.
Ultamate Rewards is Ulta's loyalty program for its customers. Members earn points for purchases made in-store or online that can be redeemed for discounts on future purchases.
Ulta offers free samples with in-store purchases and online orders. These samples can often be chosen during the checkout process.
Ulta has a flexible return policy where customers can return products within 60 days of purchase either in-store or by mail, and get a refund or exchange.
Ulta offers makeup services such as makeup application and lessons with beauty experts in-store, with prices ranging from $20 to $200 depending on the service.
Ulta offers a selection of cruelty-free beauty products from different brands. They also have a cruelty-free brand section on their website for easy navigation.