Maybelline is a cosmetics brand that produces makeup, skincare, and fragrance products. The brand aims to inspire confidence and celebrate individuality through its products.
Established in 1915 by Thomas L. Williams.
The company was acquired by L'Oreal in 1996.
Since then, Maybelline has expanded its product line and distribution channels to become one of the largest cosmetics brands.
In 2017, Maybelline became the first makeup brand to use a virtual assistant on Amazon in the United States.
A classic mascara that delivers volume and length to the lashes. The formula is suitable for sensitive eyes and contact lens wearers.
A powder that helps to control shine and blur the appearance of pores for a natural-looking matte finish. Available in a range of shades.
A long-lasting liquid lipstick that delivers intense color and a matte finish. The formula is smudge-proof and transfer-resistant.
A concealer that helps to instantly cover dark circles and fine lines. The formula contains Haloxyl and caffeine to reduce the appearance of tired eyes.
A lipstick that delivers bold color and a creamy, moisturizing finish. Available in a range of shades.
Maybelline is not a cruelty-free brand due to its policy of testing on animals when required by law.
Maybelline's best-selling products include the Great Lash Mascara, Fit Me Matte + Poreless Powder, and SuperStay Matte Ink Lip Color.
Yes, Maybelline offers foundation for dark skin. One of its popular lines, Fit Me, has a range of shades that cater to various skin tones.
Maybelline products are widely available in drugstores, supermarkets, and online retailers. Some popular retailers include Ulta, Walmart, and Amazon.
Maybelline offers several products that are suitable for sensitive skin, including its Great Lash Mascara and Instant Age Rewind Concealer. However, it is always recommended to patch test before trying new products, and to consult with a dermatologist if you have ongoing sensitivity concerns.